Branding & Visual Identity
One identity. Consistent everywhere it appears.
For businesses at an inflection point — expansion, generational handover, repositioning — or a new venture launching without a coherent visual identity yet. A system built to be used by your own team, and built to carry straight into your website.
Identity designed with the digital build in mind, from day one.
What's included
- Logo system (primary mark + variations for different applications)
- Colour palette and typography system
- Brand guidelines document your team can actually follow
- Core applied assets (business cards, letterhead, social templates — per tier)
- Source files in formats your printer and your web developer both need
- One structured round of revisions
How we work
- 1. 3–5 days
Discovery & positioning
We talk through what the business needs the identity to say, and to whom.
- 2. 1–2 weeks
Concept exploration
2–3 distinct directions presented, not fifty tweaked variations of one idea.
- 3. 1 week
Refinement
One direction developed in full, with your feedback built in.
- 4. 1 week
System & guidelines
Full system documented — colour, type, logo usage, applications.
- 5. 2–3 days
Handover
Source files delivered, plus a walkthrough of how to use the system.
Pricing
Essential
from €1,900starting price
- Logo system + colour/type palette
- Compact guidelines (single PDF)
- 1 revision round
Growth
from €2,900starting price
- Full identity system
- Core applied assets (stationery + social templates)
- Complete guidelines document
- 2 revision rounds
Signature
from €4,200starting price
- Full identity system + extended applications (packaging, signage, vehicle livery)
- Complete guidelines document
- 2 revision rounds
- Priority scheduling + a 30-day follow-up review
Proof
Branding & Visual Identity
Pasticceria Damiani
Pasticceria Damiani — three generations, one visual identity.
“Three generations of the shop had three different logos on the van, the boxes and the sign. Now it’s one identity, and my father actually likes it too.”